Valuation & Deal Structures
How we arrive at a number.
A valuation is an argument, not a fact. Ours is built on the quality and durability of your profit, and we will show you the reasoning rather than just the figure.
Two businesses with identical profit can be worth very different amounts to us. What separates them is usually concentration and dependency: how much of the revenue sits with a handful of customers, how much of the traffic comes from one channel, and how much of the operation only works because you are in it.
We put our assumptions in writing with the indicative offer. If you disagree with one, tell us - it is often the assumption that is wrong rather than the number.
- Quality and consistency of profit
- Revenue concentration
- Traffic and channel dependency
- Owner dependency
- Transferability of systems and IP
- Growth headroom we can act on
- Cash on completion
- Cash plus deferred consideration
- A performance-linked earn-out
- Equity roll-over into the group
- Asset purchase or share purchase
- A consultancy period after completion
- Bind you to an offer before diligence
- Change the price without explaining why
- Load the risk entirely onto you
- Hold your team hostage to an earn-out
- Ask for exclusivity with nothing behind it
Want an indicative read on your business? Send us the outline and we will come back with a range.
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