Trinity Mirror was born out of the merger of two highly successful newspaper companies in September 1999 – Trinity plc and Mirror Group plc.

With some 250 titles, the Group reaches nearly half the population of the UK. Trinity Mirror is the UK’s largest newspaper publisher, with a portfolio of more than 500 media brands.
This includes some 240 local and regional newspapers, five national newspapers and four sports titles, as well as over 300 websites.

We used NRS Media’s press programme to initiate a step-change in the mindset of our sales teams and to trial a change in their current sales model.

We started by asking, “Could we get our sales people to think and operate differently in an ever-changing media market? Could we put something together that would give our sales people the confidence to sign up a customer on a different business model to the one we traditionally operate?” The resounding success of the pilot programmes means the answer to those questions was – yes we can”.

Matt Eld
Regional Development Manager