“Working with NRS Media on the Key Program has made Astral Radio Montréal the market leader in new ways, allowing small and medium businesses the opportunity to use radio in their advertising plans and keeping our client base fresh.

By having the sales reps focused on building a database it made them get back to their early days in the business. The sales training [during the Key Program solution] was solid and helped the reps focus on the task at hand and at the end of the program we saw an improved team spirit.

Revenue is very important to all radio stations, experiencing 25%-30% attrition on an annual basis. As the years go by we have a tendency to forget the importance of reaching to small and medium businesses. The Key Program brings us back to the basics.”

Jacques Bolduc
Standard Radio
Canada