Benefits to media partner
• A significant amount of new customers are acquired and new revenue is generated in a concentrated timeframe
• Long-term, annual advertising commitments
• Extensive media specific sales training for advertising sales staff
• High yield for primetime commercials is maintained as the sponsor ‘pays’ for the subsidy commercials
• Free advertising and the free seminar should encourage advertisers to attend
• This solution is great value for media operators and great value for advertisers
• Pre-emptible commercials take pressure off inventory during high demand periods
• It provides a great sponsorship opportunity for a key advertiser
• Generates goodwill for the media company and the sponsor
• Protects the integrity of standard rate card