The Business Marketing Fund™ is a revenue generating solution that gives advertisers the opportunity to qualify for an advertising subsidy provided from a special Marketing Fund.

The Business Marketing fund is subsidy-based and gives advertisers "free" subsidized advertising provided they spend a specified amount with the media partner.

The key focus of the Fund is on helping local businesses improve their business performance through effective marketing.

• A significant amount of new customers are acquired and new revenue is generated in a concentrated timeframe

• Long-term, annual advertising commitments

• Extensive media specific sales training for advertising sales staff 

• High yield for primetime commercials is maintained as the sponsor ‘pays’ for the subsidy commercials

• Free advertising and the free seminar should encourage advertisers to attend

• This solution is great value for media operators and great value for advertisers

• Pre-emptible commercials take pressure off inventory during high demand periods

• It provides a great sponsorship opportunity for a key advertiser

• Generates goodwill for the media company and the sponsor

• Protects the integrity of standard rate card