A leading Canadian radio group was looking to secure additional revenue, but thought they had exhausted new advertiser opportunities in their local market.

In order to bring a fresh opportunity to advertisers in the market, they engaged NRS Media and implemented the Image Plus solution™ - and the results speak for themselves. In the 2009 fiscal year the station made 6000 new contacts and 2000 new appointments.

CORUS Winnipeg’s General Manager Steve Dubois says, “Our Local advertising community, including competing radio, is heavily discounting their product. While they do so we become the media experts that provide affordable, effective strategic solutions for their small business marketing challenges.

At the same time, we reinforce our bottom up pricing strategy by using NRS Media. The advertisers come to a professionally managed event where the take away is free valuable marketing information - the competition looks uninformed which solidifies our position as the true professionals. The end result was an increase in average unit rates.”

“We have found NRS Media to be a useful way to secure long-term 12-month revenue that spills from fiscal to fiscal. We attract a large number of small accounts that add up fast. A single $13,000 NRS Media deal is not much alone, but when you secure 70 of them there is a huge return.”

Steve believes what attracts advertisers to Image Plus™ is the emphasis the solution puts on branding. They found many small advertisers did not understand the importance and the strength a positive image can have by airing the right message consistently over a 12-month period.

Having partnered with NRS Media for several years, Steve has noticed that through the Image Plus solution, some of the small advertisers have increased in size, as has their ad spend.

Steve says, “It also insulates us from attrition from large transactional local clients and transactional agency businesses that cannot be influenced or controlled. That lost revenue is easily covered by the additional revenue the NRS Media program brings to our cluster.”

Steve says, “After doing the NRS Media program I would suggest there is not a single initiative that would do a better job of ensuring your sellers are on the street generating business. It keeps your sales team busy and helps to focus on productive activities. We had a great 2009 and 2010 looks even better thanks to NRS Media.”

“NRS Media has made us one of Canada’s top performing clusters in revenue generation and keeps us number one in market billing.”