A Tulsa television station was finding it hard to reinvigorate its local advertisers to re-commit to an annual advertising campaign. The sales team was doubtful that the previous year’s approach would succeed in the current climate and were looking for ways to create excitement and anticipation.

In conjunction with NRS Media, the television station developed a fresh and compelling approach to prospecting and presenting the advertising offer to new and existing clients. By incorporating a renewal party and suggestions from the staff, they were able to reinvigorate the process and hold the salespeople accountable. The local businesses were inspired and re-signed on the spot.

This refreshed campaign achieved a 20 per cent increase on the previous year and an amazing 30 per cent increase on this year’s expected target – with zero attrition.