A local Canadian newspaper was operating in a particularly tough economy and the sales team was less than optimistic about their upcoming revenue forecasts. With the local economy in a downward spiral, spurred on by the loss of jobs in the manufacturing sector, the advertising prospects for the paper looked dim.

NRS Media needed to recommend a solution that would overturn the negative spin in the marketplace as well as educate the Advertisers about maintaining a brand presence. Enter the AD Impact™ revenue solution. NRS Media proved that without fail, a great advertising deal based on sound principles would connect with the Prospects – and it certainly connected. By the end of the acquisition program, they had sold $1.25 million in annual contracts to 113 businesses including 81 new advertisers.

The success of this program exceeded even the most optimistic of predictions. Not only did this campaign reinvigorate the local advertising market, it reversed the revenue expectations of the Paper – all despite a local economy that was sinking without a trace.