Economic conditions have become so gloomy that even the number one station in the West Midlands and Shropshire has been concerned about maintaining ad spend. Yet, using our revenue generation solution for radio, Image Plus™, Beacon Radio enjoyed its second successful solution implementation with NRS Media and generated over 130 per cent of the previous year’s revenue.

Beacon Radio has been the dominant radio station in the West Midlands and Shropshire for over 20 years, but as all media companies are discovering, the current depressed economy is eroding revenues.

The success of the first Image Plus™ solution spurred the station’s management to partner with NRS Media again, to ensure the station continued to exceed targets and provide value for their clients.

Beacon Radio’s Managing Director Matt Ramsbottom believes the Image Plus™ solution has been vital to ensuring strong revenue results. “The secret to Image Plus™ from the media owner’s perspective is to understand exactly how it can help your business. Image Plus™ is a great tool to drive your pre-book by introducing new clients to the radio station. It also allows you to build a relationship over a period of time and crack the all-important clients you can’t get in to see.”

Leadership and Energy

According to Sales Manager Harriet Pennant-Williams, one of the fundamental advantages in working with NRS Media is the level of service and support. She says of her experience, “the leadership and energy delivered from the NRS Media team was truly inspirational and they gained the utmost respect from our entire team.”

Service, Service, Service!

The enthusiastic team at Beacon Radio adopted NRS Media’s policy of face-to-face monthly visits to their clients. This has resulted in almost 90 per cent client retention from the first year of the Image Plus™ Solution. Their focus on client service has paid off, leading to an impressive increase in upsell revenue across the year.

Knowing that Image Plus™ can make their lives easier and will secure pre-booked revenue across the year motivated Account Managers to outperform their previous year’s revenue. The team’s drive and focus was rewarded with an outstanding result. 

So, despite the challenging times, Beacon Radio is maintaining its position as the number one commercial radio station in the region.