Target Casting is a cable television customer acquisition program. It capitalizes on cable television’s ability to segment advertising by localized postal codes and is suited to advertisers whose primary customers are confined to a clearly defined region.

• This solution enables cable television companies to generate substantial revenue in specific geographic regions

• The media partner benefits from annual advertising contracts

• It fully leverages all channels and geographic territories

• Advertisers benefit from completely targeted advertising - targeted by postal code region, by demographic, by psychograph and by program

• Extensive media specific sales training for advertising sales staff

• Suitable For: Cable television only